Friday, 9 December 2016

Wayfinding- Street Interaction Video

Street Interaction video stills



For our video, we had to interact with the public by causing diversions in the street. We had string attached to pillars, blocking off two walkways in which the public interacted with as they had to physically avoid walking through it, the majority of people just avoided it and observed it with a confused expression, a few people 'pinged' the string, and eventually a girl untied the string, pulls it and trips up over the trial almost falling over then takes it away with her.
In another example, we had a vodka bottle placed in the middle of a street, the majority again just avoided it, giving strange looks especially as it was around 10am. It was then kicked by a passerby unintentionally. The one however that grabbed the most attention was the balloon we tied up to the traffic light pole right outside a college. One guy goes up and touches it, many gaze in confusion until the climax where inevitably the balloon is popped by a boys' bare hands and he walks away, looking confusingly aggravated by this incident, despite it being a gloomy day and the usual associations with balloons being celebratory, especially this colourful one. He also has no prior interaction with it in that he walks up to it immediately and pops it, as if frustrated at the injection of entertainment.

For the mostpart of this experiment, the vast majority of people just seemed annoyed, seemingly as these objects stopped them from leading out their normal routine, you don't expect routes to be blocked off especially by string that seems pointless and understandably a nuesance, the balloon however had the opposite reaction to what I initially thought it would have. It seems people would rather not have any interjection to their normal routine.

https://www.youtube.com/watch?v=betoD9BknSM

Tuesday, 6 December 2016

Pantone Booklet - Colour Theory

Pantone Booklet - Colour Theory 





I was overall pleased with the outcome of this booklet.  I initially found it difficult to tie in such a spectrum of colours without it looking over the top and clashing. I thought I should therefore have some kind of consistency which I was able to maintain for double page spreads with the Klein Blue pages, then again with the Pantone stylised layouts. Layout was furthermore a key factor to ensuring this booklet wasn't clashing and messy. Therefore by using the Pantone colour swatch layout as a grid I was able to manipulate text and imagery into a specific area with a consistent aesthetic. It feels to me as well looking at it now there's a subtle progression of colours, from darker dingier tones featured in my own colour swatch, to brighter vibrant variations of blue, then pink to red.

Once printed however the pages didn't align so this idea of continuation was ruined. Not only this but they were also the wrong way up, I furthermore messily stapled the booklet twice, both times not being particularly straight. If I have more time to improve this I'd like to reprint this at it seemed a real shame as the content in order and the right way round.. would appear far greater designed. So I need to learn how to properly print booklets in order to achieve this.