Moving Pictures: Final Outcome

"Not Enough Time" Tiffany Dufu

I'm so happy with this final outcome. I was downtrodden when I thought it would had to have been slowed down to a point where some of the magic in the fluidity is lost but by adding additional frames and looping elements I found I could compromise my desired 0.1 seconds (which I began to believe was actually too fast and distracted from the intricacy of my drawings I slaved away on) per frame to 0.25 which is a perfect in-between.



I unfortunately didn't finish it in time for the deadline however I still intend to send it to Tiffany Dufu and possibly RSA. I'm proud I finished it to this standard as I wouldn't have been comfortable submitting it rushed or not finished.

 This animation I started before Christmas, so it's not at all like I've been slack, I'd draw frames every night, so I'm aware I chose an incredibly lengthly way of animating but still do not regret this option. I intend to extend this project as I got asked by Jame CC, a low fi hiphop producer if he could collaborate with me after seeing the video even in an unfinished state. Therefore I intend to extend this animation, possibly experimenting with adding colour wether that be digitally or watercolour.

Lazy Gear: Lookbook

I had a short amount of time to make the look-book as the photoshoot was on the weekend, but was confident in my designs after feedback as I was initially concerned the purposeful hectic aesthetic was too messy; but I got really positive feedback verbally and through social media (lots and lots of fire emojis mainly) ... My peers mentioned it really fit with the brand, the layout was right in this context and somebody said I should definitely sell them, which led me to the idea of photocopying them cheaply and giving them out upon purchase as well as giving the option to buy a full colour copy.

I bound four using saddle stitch, I didn't want to distract from the imagery or over complicate the stitch as it doesn't fit with the context of open-mindedness, I didn't want to offer constraints so by keeping it simple the look-book is more accessible.

 



For some reason the printer threw off the alignment of just one of the look-book print outs but I really like the effect it gave as it's an addition the collage, my peers initially thought this was intentional so I feel it actually worked in my favour however it was a one-off, possibly this is even more charming and in-keeping with the open-minded theme.

I used the laser cut guillotine to achieve perfectly precise edges which I'm usually awful at making sure are so, however this time I feel they're spot on.

Lazy Gear: Photoshoot

I was nervous initially setting up the room as I'd had this brand for years and finally I was doing something with it, waiting for my 12 models and extras to turn up and then seeing the final outcome was exciting, it was exactly how I'd envisaged it and better, the more natural approach I feel was exactly what was needed, I originally considered an outdoor shoot but obviously I put Kat in charge of the shoot and was very happy I did. It enabled me to relax for a minute, enjoy the fact something I'd curated was going well and most importantly,
act natural!

I got people to wear some older clothes I'd made in keeping with the brief in terms of strengthening the brand identity through familiarity for returning customers. I love the close up detailed shots especially the trousers as well as entertaining ones.. the inflatable frog I taped to the fridge never needed to be taped down, making an excellent edition to the models. It's up to Kat now to edit these so I can make the look book.

Lazy Gear: Social Media

Amin's promotional video from the Photoshoot:

I put together the Lazy Gear Instagram:

To advertise and promote, Amin made the video and gif above, while I made this one below after the photoshoot as a teaser for more photographs/ look book to come. I've been using tags including screen print, homemade, streetwear and so forth to boost audiences. I want to create hype around the brand before the clothing range is launched.

Bumble: Last outcome; 10 second video storyboard

For the 10 second storyboard I've had the idea inspired by flash-mobs, having a couple spontaneously break into dance. This idea is a continuation on a concept I got during feedback from my instagram gif...

"the pattern (alongside the music) looks like a dance-floor".

Taking this concept further I laid out the plans for a flash mob style dance routine incorporating the 'mini mix' I made for the instagram advert, featuring only songs that had the word woman in them that conveyed female empowerment. 

I then focused on the details, such as location. A few weeks ago I was stuck in Kings Cross Station trying to get back to Leeds, I spent three and a half hours looking up at the beautiful structure that curves around the walls and ceiling. It hit me that this structure looked somewhat like a beehive, not only is it a busy station, ideal for a flash mob style video, the actual structure is so perfect for the context:

I did some research into different flashmobs finding this to be the best visual representation of what I've envisaged for Bumble, some have singing/ more moving round but I like the mashup of songs in this example, with the limited area (which in this case would be on the Bumble dancefloor). With the different exerts of songs it also enables them to showcase multiple dance styles which is what I want to convey as Bumble is aimed at anyone and everyone despite the main target audience being female students.

This has also been filmed at a busy station and at the end of the video it shows the impact it has on the audience, briefly interviewing viewers. All the feedback is positive, it literally puts a smile on everyone's faces and really brightens up people's day, I feel this is an extremely good marketing ploy.

I then coloured sections in using my graphics tablet:

I'm not the greatest at drawing but am pleased this represents my concept visually. The three Bumble platforms are represented subtly through the colours yet not much is given away about the brand which is the nature of a flashmob, it's an exciting thing to catch which naturally makes you want to find out more about how it came about, hopefully enticing people over to the Bumble branded dancefloor. 

I want to now design the Bumble dancefloor to strengthen this pitch and aid the client to visualise this branding on the train station floor which would be the centre of the couple's flash dance.

Bumble: Instagram Promotional Gif

 

I ensured I used the running theme of connectivity as this is a social media app being promoted on another social media app. The interchanging angle of the gradient and flashes of white highlight within the beehive pattern are representative of the ever-changing nature of relationships wether that be on any Bumble platform, it can be symbolic of fast paced business ideas, the transition of falling in love or building a friendship.

This is the finalised Gif:

I love the simplicity and feel it is representative of what Bumble set out in the brief, promoting the three platforms. I got positive feedback from this and feel confident I don't need to change it or over complicate things. The audio I added I feel ticks the brief box which focuses on empowerment of women as I felt the gif by itself didn't convey this and seeing as it's an instagram promotional story most of these have audio, it's more interactive having classic songs about women playing to stimulate the audience.

Feedback

• Attention grabbing
• Colours go well against dark grey
• Changing gradient is reminiscent of the shimmer of an actual beehive/ glaze of honey 
• I take from this it's focused on connectivity
• With the music it looks like a dance floor
• Highlights through the audio women empowerment 

Lazy Gear: Bucket Hats

Not only did the cargo trousers eventually come but so did the bucket hats I suspected would never come in time as I didn't realise they were being sent from China.. but alas they're all here.

I therefore have continued printing the trousers and have prepared another screen, to print the original logo on the bucket hats. I considered using one of Amin's T-shirt design but we both felt it would be more impactful to have the original logo, helping tie the outfit together for the photoshoot as models will be wearing the new trousers and T-shirts which don't have the original logo on, as per the brief I want to build up brand recognition.

Printing on the bucket hats however just hasn't worked. I bought them too cheaply I believe and the quality minus the print is quite scratchy, the appearance is cheap and I ordered all black but they came with a knock off Burberry print on the inside. I used one bucket hat as a tester and regardless of how much pigment I added to the printing medium it came out blotchy and the fabric just seemed to reject the ink.

I did however buy a white paint pen which I plan to use to hand draw on the designs however in my time scale for this brief hand in I may not have time so this may come at a later date when I launch the new range on my website.

Bumble: Underground Advert Feedback & Final

Feedback 

• The handwritten font looks out of place and makes the whole design too chaotic
• Preferred design is the bottom right, however the font inside the semi circle doesn't sit right
• The fingernails need to be made smaller to align with other gap sizes
• The rest of the poster's layout reminds me of data, you should look into typography artist:

Jurriaan Schrofer

 

So in an effort to make the aesthetic more cohesive, I want to use a typeface that either Bumble currently use or make it blend in with the geometric layout. I really love Schrofer's use of warping and distortion of text however I want to avoid this too much as I feel it may take away from the power of the words.

After more feedback I decided to go back on my initial idea as I was overcomplicating things using the text, feminist icon and beehive pattern. The white furthermore doesn't fit well with the other branding I've done for them and the brief requires fluidity in throughout the campaign.



So I reverted back to my first design which I initially thought was too simplistic but after feedback found it was many of people's favourites as it conveyed the message well and the design doesn't distract from the power of the words. In this instance I feel it's best for the words to 'do the talking' and unlike some of the other designs, the visual imagery is not as important. I already have the overlapping beehive of connectivity and this with the gradient is enough.

Final Design 

Using the feminist icon more as a form of punctuation in terms of typographical layout works well and the image no longer needs to swamp the text. I really like the simplicity of it and feedback from my peer agreed this was the most effective layout. 

Bumble: Billboard 96 sheet

Billboard (96 sheets)

Playing on the concept of Bumble being focused on bees, the hive, a hub of connectivity it seems only right to focus on honey. 

Visually I'd think of honey as something runny, dribbly and sticky. I also envisage a wooden honey stick.

I felt these initial design were too busy and clashing with the dribbles of honey against the geometric beehive, as they're both white the edges seem to blend and the hive gets lost in the honey. The alignment of the logotype just didn't seem right either so I didn't pursue these designs.

I then moved onto my second idea, using the image of a wooden honey stick, a recognisable representative without having to use the honey dribbles.

I tried out a few variations of this but felt this image trace was the most effective silhouette. Like the poster series this should be a simplistic recognisable symbol to emphasise the pun.

I considered having these designs in reverse so also like the poster series, the honey stick would have the filling, a subtraction from a white background with a gradient filling however it's too small on the design and increasing it wouldn't work due to the format, the 96 sheet layout is quite an awkward space to fill I've found.

I initially incorporated a design technique I'd used on the bus adverts to embody connectivity as well as emphasise the digital aspect, but this overlaying of the beehive pattern looked too busy and decreased legibility of the tagline text.

Bumble: Poster Series

Instead of making a thirty second long video (as I'm making a lot of videos at the moment) I thought I'd adapt the brief and make a poster series of three advertisements for Bumble, Bumble BIZZ and Bumble BFF.

I considered iconography, what symbols could I use that will be able to visually represent the context, without using too much text? Bumble BIZZ I found quite easy, stiletto shoes representative of a business woman, Bumble itself would work well with something embodying female empowerment as per the brief so it seemed natural to use the feminist symbol. Bumble BFF was a bit more difficult as friendship doesn't have a very obvious visual imagery. After research I chose to use the concept of a 'pinky promise' finger outstretched as if waiting for a response from someone. A promise is a sacred thing which friends often make, it was important to make this more 'feminine', so I added the false nails.

I image traced the text to ensure I was in keeping with the current Bumble aesthetic, whilst updating their visual language. The repetition of the text three times is to emphasise the fact there is THREE separate platforms with different uses. The use of colour further emphasises the difference and strengthens each ones identity, as the brief requires even existing users should be made aware of the other platforms, so the differentiation with colour should aid this. 

I made sure to get rid of the fillers in the text I image traced, I also made sure all the footer logotype and tag line was level with each other poster so there is a strong fluidity in design.

Taking colour swatches of each of the colours from the website allowed me to use the exact colours used for each existing Bumble app platform, to continue using these exact colours I added these swatches to my library, which I will then be able to use on all Adobe platforms to manipulate colour.

Bumble: London Underground Advert

The dimensions have to be 1200x1800 to fit a portrait poster which would be featured on a board in Underground stations. It obviously has to maintain design consistency so I will be using the same gradients from the bus advert and honey comb design. I want it obviously to look slightly different so it's not just a replica in a different shape however I need to keep the balance of it also looking recognisably as part of the same campaign.

Looking at their instagram, it inspires me to add quotes, I already vowed to make sure the campaign has a consistently serious tone so I'd want to avoid quotes similar to their existing ones which use sarcasm and references to 'dick pics'. I want mine to be more about women empowerment, these are some of the few which aren't ironic/ humorous which I found powerful:



I thought I'd stick with a simple message, a quote from my friend who uses the app already said

"Women have the power", so i used WHERE WOMEN HAVE THE POWER. I thought this simple message was effective, serious and to the point.

I began experimenting using the gradient consistent with the London Bus Advert as I feel a fluidity of advertising around London will aid visual recognition for the brand.

I used the feminist symbol I used in the poster series, again maintaining consistency in design, this is also an internationally recognisable symbol so the text isn't necessarily required in this instance as the imagery holds the context already.

I like the inclusion of the text however and played around using my graphics tablet, aiming to give it a more personalised human touch, which is arguably a better aesthetic as not only does it feel more like it should be part of the 'Beehive' (Bumble's shared space blog):

which has a large collection of hand rendered art, it also feels more relatable, consistent throughout Bumble's instagram posts which focus on relatable millennial perspectives and shared female experience.

I had to play around with the alignment of the logotype and tagline, I initially made sure it was the same as that in the poster series:

Alignment Concept

I adapted this later to feel a bit more organic and avoid the designs looking too similar, on the right is which I prefer for the Underground poster as the logo aligns with the beehive patten, the different alignment of the tag line to the logotype further suggests movement which could have connotations with the fact this by nature as an app can be used on the go which is especially relevant with the context of where these adverts are to be placed. This was also a conscious decision as the nature of the app enables users to 'swipe left/right' to choose a match.

I added nails to this design which I feel works especially well when they too feature the gradient. 

I was considering the phrase 'HARD AS NAILS' and thought this would be a good visual play on words, incorporating the feminist symbol, representing women can be 'feminine' and tough.