Half Tone

Our group decided to name itself Half Tone in keeping with this formatting on software that is initially used to prepare images for screen printing, which seemed fitting as the brief is to create an identity branding for Leeds College of Arts' print exhibition which will be held at the Leeds Central Library.

Half Tone images are composed of small dots which can be altered in concentration, we have therefore chosen to use the dot symbolically throughout our branding, with the idea of printing circular badges/ stickers and beermats which will be particularly useful to students, with our branding on it with a hashtag in order to tie in social media. Developing the social media aspect further, we're considering having some form of frame like the ones used in screen printing and/or having fine mesh over the screens, so that people can use this as a frame for photographs, mocked up like an instagram frame, like this example:

 

I volunteered to start work on some research and the beermats while other group members played around with typography for the logo and colour schemes. I thought it would be a good idea to have screen prints featured as the backgrounds for all our branding, and we all agreed a monochrome logo would stand out on this and leave the focus on the prints. It was natural therefore that we further chose the 'neutral' font Helvetica, before the logo was made I mocked up two beermats just using mock ups of my own potential prints.

This is the logo developed by another group member and below, an implementation onto the beer mat mock up.