Over the last few email exchanges with this client it's apparent they're asking for almost the same logo as their current one, a more 'cartoon' style is wanted in comparison to my designs however they have said they were 'pleasantly surprised with my designs' which apparently they weren't expecting (my thought process as opposed to how good I would be I hope..)
The above images are my attempt at something slightly more animated, they said they were happy purely having a visual representation hence the lack of Logo type, but I still feel the strongest visual identity for them would be the first mock up, which they have agreed is their favourite luckily. However they've asked for my opinion and I did suggest this would be more appropriate then perhaps what they have envisaged, I tried to do so in the most polite way possible...
In addition to this I sent them an example of what this logo would look like on business cards to try give them more perspective.
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