Finished Video
Social Media Promotion
This is my promo on my design account, Ben has also been posting images onto his official Bienvenue page. The main aim being to bring more attention to this lemon-head as a visual identity for Bievenue. Therefore throughout the promotional posts on Instagram we've used lemon emojis keeping it playful and leaking images of the characters as a teaser in order to build hype around the video.
In future shows it would help maintain and build this visual identity if Ben had models wearing the lemon heads on stage/ in the audience.
I've posted these two promo videos on Instagram, this first a sneak peak video, and the latter was my initial intro edit however I felt it was too dark, I ended up using the same effect but overlaying the video as I loved this idea of the lemonade liquid flowing from the lemonheads. In the promo video I used 'funky bubbles', the bassy intro fit perfectly with the cell preset over bubbles made in After Effects. Their almost mutation like movement works in time with the song and gives it a very 70s feel.
I really liked Luke saying "right, we're ready to end the clip"... and thought this would be a little different to just using the song intro again, and again you only have a hint as to what it is visually as the lemon appears vaguely in the drips every now and again giving it an exclusive feel.
Feedback
I managed to finish the editing just before I got back to London for my placement, but now I'm here it would be the perfect opportunity to get some professional feedback from video editors. I showed it to my new friend here Joe who does just that and I was so surprised and thrilled he said it was brilliant and couldn't think of anything that needed changing in terms of the shots etc. but he gave me some really useful tips on how to give it a more professional feel.
Dimensions
By changing the screen dimensions to 1920x (roughly around) 818 - can be played around with, "whatever looks best". This will give it a more cinematic look as when these dimensions are uploaded to youtube it automatically widens the video , so whilst editing there will be black borders but when it's uploaded it will get rid of them . He specifically said do not add black shapes mimicking this as you'll have way too much black space and they will stay when its lengthened on youtube.
Colour grading
Learn how to use Lumetri: colour wheels on After Effects can really give it that depth & colour balance. This will be perfect as he mentioned it I could agree noticing some parts due to lighting and the lower quality of the fish eye lens were mis-coloured and a little inconsistent.
Joe then suggested his personal preferences and go-to settings, explaining it seems to be the perfect balance, but to be careful of skin tones as you can end up looking a little orange if it's too much!
mid tones: more towards the orange
shadows: more towards the blue
at the end play with the highlight which can help avoiding anyone looking like they're wearing too much tan! It was really insightful and encouraging feedback, I'm going to try out all of these methods.
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I messaged Ben about these alterations however it was too late by this point as his manager had what we had thought was the "ABSOLUTE FINAL VERSION.MP4" and was sending it off to try and get it released as a premier on a music blog. This would be great exposure for all included, the manager Mick is quite illusive so not sure what blogs he's currently trying for but we're crossing our fingers. I know now for the future however what I can do to give it that professional edge thanks to this feedback but I'm still really pleased with the final version and very chuffed in terms of the editing as Joe said it was great.
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