Suki Skatebrand: Promo Video

I wanted to create some promo to hype up the brand. Looking at 90s skate mags I drew inspiration from the vivid displays of colours, clashing prints and layout etc.

I composed the images from screen grabs from found footage of skaters all over the world in the 90s.

I displayed this on instagram using grid systems, so it took up a row. Using my new fav After Effects I manipulated 90s footage of Southbank skate park with effects that drew attention to the logo more than anything, to build suspense for a launch. 

To intensify this skate aesthetic, manipulated the footage, adding water like streams eminating from the back of the skate board, neon bubbles relevant to colour schemes found in skate mags from the logo as well as glitches and warps.

                                          

Music Ocean Wisdom ft Dirty Dike& Edward Scissor Tongue 'Freeze'

I chose this as I felt it was really fitting of the skate community, British brash abrasive aggressiveness.. this whole vibe of "I don't give a fuck" is the best way I can describe it. 

(fangirl moment, Dirty Dike liked the post)

As I'm at my placement currently, I got some feedback from a couple of Video Editors I've become friendly with, they said it was "really cool", I'll take that!

I then showed this to the client and he said he liked it but it wasn't really the 'brand ethos'. Never had he once discussed what he perceived this to be, bearing in mind he didn't even have the name of the brand until I helped him choose, he went onto say "he'd been thinking of this for years" and was angry I didn't seem to understand what thoughts were floating round his head that he never expressed. Things soured at this point needless to say, especially when he started drawing my logo design onto skate decks with what looks like felt tip pen and putting my name to it. 

I had to tell him to remove this content from the instagram as it was unprofessional, inconsistent and not what I wanted to have my name under. It seems unsure wether or not he will ever actually start this skate brand, he seems to lack any form of drive or ambition which is a shame because I was really pleased with the content I'd given to him but I think him spray painting the logo on skate ramps is the furthest Suki will go in his hands.