Throughout this module I feel I've really expanded on my skills, as well as develop new ones. These being mainly to do with the more practical side of graphics, from studying OUGD404 I've been able to apply my knowledge of layout and format in particular, starting with the Penguin book covers, I was originally unfamiliar with grid systems like the Marber Grid used on classic penguin book covers, I've always preferred not considering layout in terms of aesthetics concerning such things as the Rule of Thirds. However knowing and applying this I can see already even down to things such as design boards I'm now producing they're cleaner, more consistent and professional looking.
My favourite but simultaneously most challenging studio brief was the last. I really enjoyed the freedom of interpretation, and I love being given a chance to showcase something more personal as I feel I always thrive and become more passionate and ambitious. This worked against me with this project however I managed to continually adapt my choice of medium, without loosing the conceptual context. I was really pleased with the outcome I made, tying in spoken word by Will Fraser with a gritty video featuring clips about the honest truth of drinking during first year, what was initially meant to be an amusing project naturally came out the way it did and felt more like I was highlighting drinking was used as escapism. I love the way this progressed almost without me realising as I feel work like this is far more honest and powerful, especially the homemade feel it has to it as I don’t like working with HD software, the shakiness and quality furthermore mirrors a drunken state. Next year I hope to be able to do more conceptual work like this.
Working in a group for brief 3 was interesting as well, it proved to me that what I had initially dreaded can infact be incredibly helpful and supportive, it cut time we spent on things and a mix of ideas helped our ideas develop, rather then clashing which is what I had originally expected. Everyone in my group contributed in their own unique way, I was worried at first as everyone was tied down to their laptops creating digital logotypes, however I then realised it could be my role to do something more handmade, so using my strengths which in some cases were their weaknesses was mutually beneficial, and vice versa. Our final outcomes were really strong, despite them being very clean cut and not the style of design I favour, I was happy they fit the brief well and my personal job of wayfinding I made somewhat more my chaotic style, but still in keeping with context of minimalism.
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