The presentation was sat in by four other groups, tutors and two second year students.
The second years feedback:
They liked the name and concept but thought it should incorporate more of a screen printed element for example with a layer on the leaflets/ posters as the digital aspects distract from the context. They also picked up on the inconsistency in our name as we hadn't noticed sometimes we'd used Half Tone as two separate words, sometimes as one.
Simon:
He thought the interactive elements were the strongest parts, the instagram photo-booth was particularly innovative. It may however need stripping back in reference to the catalogue as it currently only features 2-3 images per page which would mean we'd need over 40 double page spreads which isn't cost or time effective. He did like the snippit of prints featured on instagram, as well as the acetate invite; he did note however this should be simplified.
Here are some notes from other groups who observed:
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