Monday, 8 May 2017

Studio Brief 4- Speaking From Experience

Produce a piece relating to your experience of your first year on the course.

Think about new experiences, life skill, things overcome
Remember starting your first week: emotions, overwhelmed, fear?

What may you say to next year's first year Graphic Design students
Can work in three's or alone

Showcase facilities/ resources

Minimum of 6 design boards
rationale
research
initial ideas
design development
final outcome
evaluation

Produce at least 6 copies of your outcome


The concept behind my idea is to highlight to students how much many of them will drink alcohol this year. My tolerance for drinking has surged horrifically to the point where I drink half a litre of vodka on a night in. I aim to start collecting these vodka bottles, and my partner in this collaborative piece (Will Fraser) already conveniently collects all his red wine bottles. It may be the case that I'll have to use just a few vodka bottles as I have no collection, and I'm not sure yet how many will be needed as it would take far too much time to manipulate writing onto all of mine and Will's bottles as he has loads.

My thinking so far is that we have written down the side of bottles how much is 'necessary to be drunk' after e.g. first hand in, making friends, learning to use Illustrator...
I thought this could either be achieved by sand blasting around the typography so the bottles appear cloudy and the negative space is the lettering, or the reverse where the text appears cloudy. I think if it's possible the first method would fit more with the context as the whole bottle being cloudy could represent the hazy 'cloudy' drunken state, while the moment of clarity being the explanation for why you've drunk this much is the only thing that's clear.



Here being examples of sand blasting with text, having the text as the negative space, or the reverse.


If this is too complex however and unrealistic within the time constraints and number of bottles, I could do it just to one vodka and one wine bottle, or we could use vinyl stickers. Another thought was to redesign the bottle labels into a satirical fashion. For example have the ingredients list or percentages etc. as: 34% pain, 21%, screaming an In Design, 3% Not worrying about design boards...




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