Feedback
After the crit my original fears were isolated; the timescale. Will I have enough time to manage all the wacky ideas, can they be executed in time without taking up all my time needed for nine other briefs. On a positive note they said it sounded exciting and didn't have anything negative to say in terms of the concept as it's quite strong especially with the lemons metaphorically representing this notion of being sucked into social media. They recommended I go even further with this in fact and use the lemon heads as a visual identity for artist Bienvenue, I could do a photoshoot with the heads, using each different lemon character as an extension of the artist's iconography. I plan to give him the lemon heads after the video so he can use these as props on stage.
They furthermore said I need to control all my ideas and plan out a detailed timescale.
Time Line
Basic write up of the music video time line, I listened to the song on repeat and judging from key changes, differences from chorus and verses I cut up the song second by second and visualised the most appropriate from the scenes I had envisaged. Listening to the song like this and just sitting back for a while gave me some new ideas, relying more heavily on the lemon head becoming a visual identity for Bienvenue, I came up with the concept of the lemons causing havoc in the background of a lot of the shots and one shot where they're fighting in the street, stemming from this idea of life not actually being so "sunshine" as it's perceived online.
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