Brief 1 - Calibrate

I then came to the conclusion this last idea was the best, it fitted the best with my word and I could immediately envisage the vast breadth of designs that would be suitable, particularly as this is a website made and for artists.
Firstly I researched the fonts, finding the most suitable to be Futura:

Initially I just played around with different styles of Futura, deciding on the Uppercase Medium Italic format as the harshness of the strokes unlike the lowercase suggests a level of professionalism. The turquoise colour injects suggestions of creativity and italics naturally are used to emphasise importance.

I started to experiment with warping the text, enlarging and decreasing letters in various combinations I thought could hint at the idea of a scale, such as pitch or volume in music.

Composition Lines
Using composition lines would enable the logo to sit better amongst different backgrounds, I had the idea of using different images of artwork randomly generated as the website background every time you went to a different page highlighting the range of specific interests many artists may share with you.







I thought I could play around with different size fonts and alignment, inspired by Piet Mondrian's watercolours.

However then there was the worry that this wouldn't look modern but old fashioned like a Dada poster taking it back to the 1920's:

Looking at even traditional compistion lines however can still give a modern look as regrdless of age this method is timeless, so in keeping with the Baroque composition and the Rule of thirds; I experimented with kerning until the letters aligned.

The triangle composition traditionally conveys stability and strength and was used to also highlight religious symbolism during the Baroque period.

The centre logotype test is separated, the B and R are supposed to represent the link, the connection between artists who may work differently (hence the different baselines) but share a certain idea (the italic B and R linking).

I then thought briefly about the variety of backgrounds that could be featured on my webpages. Here are a few mock examples, excluding the final edit of typography.

After this we had a feedback session; this was useful as we received anonymous comments and could ask questions; I asked:

-Which looks most modern?
-Which is the most aesthetically pleasing?
- Which colour? Italic?