Thursday, 27 October 2016

Studio Brief 2 Introduction

Brief 2

Choose an emotion/ adjective to communicate through your own typeface.
Based on one of these typefaces:

- Garamond
- Caslon
- Times
- Baskerville
- Bodoni
- Helvetica
- Clarendon
- Berthold
- Univers

For this brief we will have to repurpose individual letterforms to work together in endless combinations, we must create a whole uppercase or lowercase alphabet.
Alongside this we need to write a paragraph justifying why you have selected the starting typeface.


Keywords

Type foundries: Make bespoke commissioned typefaces for specific uses. 

Type specimens: These are like testers; it will be usually in brochure format and will contain
- how its designed
- personality
- context examples
- how/ why


Research

Fontsmith (designed Channel 4 and ITV's typeface)
websites:
www.identifont.com
typotheque
friendsoftype



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