Sara De Bondt designed the MK Gallery brand identity.She designed it so it doesn't have a distinct logo, typeface or colour.
There is a set of system fonts rather than one distinctive typeface, all that was set was that the M and the K had to be joined together.
No fixed logo, typeface or colour.
She created a grid system so anything shown on the website has to be set out in this grid format as well as graphics on the sides of the actual building. A local sign painter painted this directly onto the building over two weeks. On the website also the text and corresponding art work had to share one colour.
Sara chose this grid system as the Milton Keynes gallery site was made up of grid systems, that also takes a part in history as used during the second world war.
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