Tuesday, 15 November 2016

Design Principles OUGD404

Design Principles will be a weekly session whereby we're introduced to fundamental principles of visual literacy, colour, theory, typography, layout and format.

Learning Outcomes
- Knowledge and understanding
- cognitive skills
- professional and practical skills

Module Involves
-Relationship between frame, format, figure and ground and their use within Graphic Design
- Colour theory and modes
- Introduction into type, layout and the grid
- Approaches to visual research, critical evaluation and documentation

Context
Develop individual investigation into visual communication

Brief
- Develop visual vocabulary
- Individual and exploratory approach

The module is split into two parts...

1) How do you read?
Develop understanding, workshops, produce a small publication

2) What is a book?
Identify a personal interest and produce a box set of penguin books, including the cover of book(s) and the box cover.

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