Module aims:
Introduce and explore practical and conceptual approaches to research and problem solving
Introduce and develop an awareness of issues relating to form, function and context
Further develop skills in reading, documenting, presenting and evaluating work.
4A6- Research and analysis Demonstrate a range of approaches to research in the collection
4B5- Explore individual responses to creative opportunities, source material in and outside the workshop. Conceptual development and idea generation
4C6-Practical design development, choose appropriate materials
4C7- explore processes and techniques - selection, resolution, presentation
4D4- demonstrate an effective use of appropriate methods of recording
The module will reinforce and extend previously introduced design principles and practises.
Evaluation methods and project management skills will underpin the practical investigation of concepts and ideas.
"Process is more important than outcome"
My idea of what Graphic design is:
designing through any mediums necessary, producing something that communicates a message.
You must deliver your findings in a way that engages, challenges, questions and surprises.
Brief
problems focus on:
-strategies for identifying and exploiting sources of research
-gathering, organising and responding to primary and secondary resources
-develop visual solutions
Sketchbook:
evidence of critical engagement with a range of theoretical, conceptual or contextual source material. Written evidence of personal reflection and critical awareness.
Design Development:
evidence planning, documentation and a range of solutions and ideas. Practically and conceptually investigate.
STUDIO BRIEF 1 - 13th Jan deadline -'Wayfinding'
Wayfinding- directional navigational signs
Look at Sarah Boris- EU - experimental jetset
"Most sign systems have the appearance of an objective, functional and almost scientific function. However under the surface one can find many subjective motives.
In a text on his website Mijksenaar writes about multilingual sign, after explaining why English should be the dominant language in all international airports as he feels it will patronise the traveller who will become too lazy to not learn English if its made too easy for them.
Experimental Jetset agrees stating the role of the designer is not to make things as easy as possible there are many other things that should be taken into consideration.
objective- factual, something everyone can agree on
subjective- opinion, feeling, reliant on individual perspective and interpretation.
A sign system is basically an interpretation of space. By suggesting a way from A to B the sign system shows its selective nature. Of all possible ways to go from A to B the sign system shows only one. In this brief we want you to focus on this subjective nature and design our own interpretation of the spaces around you (Leeds)
want to see poetic/ imaginary/ conflicting sign systems
Research
-breakdown the brief
simplify into ten key words then down to five or two
etymology of key words
- challenge conventions:
list all conventions and their opposites
-site research eg. study a road in Leeds what does it need?
-interviews, surveys etc.
- reading: design , art, history, politics
- photography or video
- Interventions, test your ideas
Conventions:
objective- subjective
uniform- varied
stable- dynamic
clarity- stylised
universal- particular
authority- novice
3 study tasks...
STUDY TASK 1
Wayfinding Research:
Test how people respond to your interventions
Gather visual research and ideas for your subjective sign systems
eg: beauty, fear, loss
STUDY TASK 2
Objective signs:
use visual language of the objective-
sans serif, factual pictograms, uniformity, grids, industrial, otl Aicher
Subjective: Produce your own visual representation of subjective signs
STUDY TASK 3
subjective: visual language of black letter look at blackletter fonts: Textur, Rotunda, schwabacher, fraktur
objective: visual language representational of objective eg lifts chairs
David Rudnick- black letter modified typography
Eric Hu- Not strictly black letter but a variation to tradition
Hassan Rahim- Elements of black letter
Julien Priez- Brushtrokes
Vincent De Boer- instagram: vincent.deboar
Metahaven- Mostly video pieces, deliberately 'ugly'
Abake
Lawrence Wiener
Joseph Kosuth
Sol Le Witt
Daniel Buren- stripes
Jim Lambie
Pae White- text and thread in space
Consider people becoming signs, as well as objects
Task 1:
record how members of the public move through and interact with public space.
Record through photography, drawing and writing
supergraphics and wayfinding have on our passage through pulic space
-create a diversion
-create a new connection
-make someone pause or stop
create a 2 minute video.
restricted: no text, abstract graphic language
use: coloured tape, 3d objects, paper constructions, chalk...
consider: colour, semitoics abstraction area pattern site human traffic
use a tripod and carefully compose the frame of your video
record success of interventions
----This week, walk around and thorouhgly document Leeds, find and record ideas to base your sign system on
photograph exisiting sign systems/ setting up work
print video stills as storyboards
print contact sheets
explain ideas and record outcome
When in Amsterdam 24th-28th, look into different way they use signs, compare this to British signs.
Group 5
Me
Lucy Gibson
Georgia Hamilton
Charles Harrison
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