Only : Guest Speaker

Award branding agency helping organisations to use design to innovate and grow, recently moved from Leeds to Manchester.
Clients include Goldsmiths, Lost Village Festival, Roundhouse, Mercedes, Design Council

Design for screen
It's constantly evolving, fast paced with endless opportunity with video, animation and access to new data producing intuitive solutions. Primary means of consuming a brand, it's experimental/ interactive and here to stay.

Design Process
Research- competitors, audiences, personas & principles
Wire-framing- Ideation, test assumptions, client buy-in
Design
Front End

Goldsmiths University website 

Start of with interactive wire-framing, focus on a hierarchy of content and had to appeal to international students

Printworks
 
Used 11 different static frames used across all their applications mirroring the fact that the printworks was never turned off. Motion language, what do they sound like how do they move, use of gifs is useful for this.

University Campus Suffolk- University of Suffolk (re-branding) 
45 degree angle represents this change and it's placing is a hint as to where Suffolk is as it seemed through research nobody knew where it was.

Lost Village
 
Brand Identity including characters, storyline, videos, posters, website, typeface reminiscent of forgotten text

Helbers
 
Helbers was particularly different to the above branding, the feel was refined, exceptional

Bring Me The Horizon 

That's the spirit, content from social channels they created a timeline while the band were touring. 

Q&A

30 pixels laptop size
768 pixels portrait
28 pixels 4d retina mobile

Envision - where to produce prototypes

Wire-framing is possibly the most important thing we should be focusing on as it helps us generate ideas.