Brief 1: Feedback

I need to pinpoint what it is that I'm trying to say, feedback from my crit group identified that I should focus on what message it is I'm trying to convey, is it more about the crowd in general and their attitude? We realised it's more about how people don't turn up to these events for the music anymore, it's more about the drug culture.

Ideas:

-They liked the idea of a 'cure' of sorts to remedy Jump Up DJ syndrome (drug packaging?)

-Sexualise men instead of women re-creating posters mocking Next Hype.

-Re-write bars, make feminist lyrics over the top of a video of people X-stepping:
X stepping is a dance very particular to this sub-genre, especially in London, events outside of London I've been to have attracted circles when me and my mates have been X-stepping which is quite a novelty outside of London:

So I'd like to incorporate the dancing, clothing and possibly a warehouse backdrop, including the criminal element, finding a loophole in the law and utilising squatters rights enabling underground squat raves. This is the essence of the scene, without considering how the crowds, lyrics and violence can transform the raves atmosphere. Someone in my feedback group alerted me to this Red Bull article focusing on DnB as a whole, begging the question where are all the women? The statistics didn't shock me. In the years I've been raving I've seen maybe 2 female Mc's perform and two or three female DJs. If I want to see them I watch live streams online which I've had to find and research myself.

DJ Mollie Collins is the at the forefront of the female Jump Up scene, you'd have to go a lot more underground to find others as headline acts like her, noting “D’n’b is thriving across all sub-genres – it’s really alive at the moment, there are massive parties happening all the time, d’n’b artists at huge festivals and it’s growing every year.” 

Even DnB legend Fabio highlights :
“D’n’b is still very male dominated. It shouldn't be, after being around for two decades – but unfortunately it hasn't changed much since the ‘90s in that respect.”

I will continue gathering information through primary research, I'm going to a house party this weekend which have rigs hired and Jump Up DJ's booked, I plan to take videos, chat to the MC's if there are any and record the whole atmosphere through photography, audio files and so on. I plant o also do this in clubs, possibly note down the differences between more underground events and decide what it is that I prefer, how I want the Jump Up scene to develop.