The aesthetics overall of Jump Up music artwork is atrocious, it's highly sexualised graphic representations of women scantily clad, skulls and 'dark' imagery photoshopped together by what looks like 12 year olds and an explosion of mis-matching colour.
What always especially gets to me is posters for my favourite night out entitled Next Hype. Featured above, these are all the one's featuring cartoon women, every 2 months I await the line up but not the poster design, this scene really does alienate women well, ironic when all the MC's bars are about how many girls they get. In reality there are so many incidences where underage girls are sexually assaulted, women are raped, beaten and we're all aware, skank it off? As I grow and learn to accept certain incidences that have happened in my life, I find it harder and harder to support certain artists. I will either leave the room they're playing in or like a mature adult stand at the front with my middle finger pointed right at them. Although that somewhat defeats the point as a lot of MC's request 'middle fingers up...' so yet again, my attempts to fight back as a female are squashed. I want my revenge on 'DINNER TIME SET :)))' bedroom Jump Up DJ's, all greasy little men who sit in their bedroom, lure underage girls and give themselves erections looking at cartoon women.
Above, me with my bass-face (to the right). Repping for Reload Records a label ran by my friend in Leeds, they're really coming along. I'm a big supporter also of their graphic design, their logo isn't tacky and garish like so many other Jump Up/ DnB logos, I admire the simplistic b&w style.
My aim for this project is to expose the horrifically sexist side of Jump Up and make people aware of what's going on behind the scenes, the MC's bars aren't all 'gas', Bassman does rape and beat women, R3dx does get with underage girls and so forth. Although a genre I have held close to my heart for so long, it's starting to repulse me.
Considering what I could make I started to think first about how it is that I want to portray this sub-genre:
sexist
aggressive
drug fuelled
I could create a receipt from a Jump Up night out, one black eye, 3 Rolls Royce Pills, 1g of ketamine, 1 pack of chewing gum... although this could be executed very easily not posing much challenge.
Focusing also on key characteristics like what people wear (tracksuits, man-bags), that swinging jaw and massive pupils I could also create an actual model of the classic jump-up bedroom DJ.
Or I could design packaging for pills that treat Jump Up DJ syndrome, running with this idea it could be an video advert for this as I'd quite like to get back into film, this way I could also make my own mix to go over the top as I have decks myself and can very poorly mash together some hectic Jump Up tunes that almost sounds right together (badly mixed like a proper bedroom DJ).
Looking into mockery adverts I found this about cannabis
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