I experimented with different fonts, exploring the use of a more 'cartoony' style as requested by the client for the logo overall, I felt having the logo itself was visually 'cartoony' enough and any more would've been tacky and too much like their original logo, so I thought having the font for the telephone number more playful may be a way of getting around this 'corporate' looking issue.
Once I experimented however I found the most appropriate would in fact be the most simplistic due to it's functionality, it's most legible which is essential especially at a quick glance when the taxi is on the move for example. Particularly as the logo doesn't have logotype, it's essential the telephone number is very clear as this next to the iconography of a car makes it very clear as to what this company delivers.
I therefore stuck with the top right Arial Bold.
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