Aloe Vera: Designs

I found designs from Asos, Primitive, Rip and Dip, MKI and Huf to be the best representation of what kind of style I'm aiming for, it's clear the most popular is writing down the sleeves, a large print on the back and smaller logo pocket design on the front.

Neon tones really stand out, styles reminiscent of retro rave posters, I really want to incorporate this aesthetic as it's so popular so dipped into the Rave Archive which is a website with scanned copies of rave zines, posters and mixtapes. I focused on those with a more illustrative style so as to maintain consistency in designs throughout the Lazy Gear aesthetic, all hand drawn with an imperfect edge.

Initial Back design

Feedback

The neon is definitely the favoured option above all others according to a peer group crit, as it's best fitting with fashion trends of streetwear. In terms of the background, I tried out a few thinking the drips would be most appropriate as it references the ale vera liquid/ gel you get from the actual plant however aesthetically the crit informed me the spiral design was the best, the most in keeping with street wear trends, 'wavy' like Ned and with the neon green reminded them of an acid house retro aesthetic, fashionable at the moment.  They liked the grainy edges on the spiral as well in keeping with the retro aesthetic.

Mock up

Front: Lazy Gear logo in top left

Back: All over (a3) 2 colour screen print 

Left Sleeve: 'Healing' printed text

Right Sleeve: 'Properties' printed text

Typography

Feedback

I originally thought I would use Blood and Black, I really love the blackletter style and thought it would clash with the imagery which seems to be a consistent fashion trend (ugly is cool)... 

However after peer feedback they found this font too illegible, especially as the lettering will be running down the sleeve so people essentially read the text sideways. They thought I should print in neon, commenting it would also stand out more/ look cool on a black long sleeve as well, if I have time I'd like to diversify and try this out. I need to now find something more simplistic but avoid obvious choices like Helvetica. 

Neuropol Regular

Utilising the original font Neuropol Reg, I modified the characters I needed and added the aloe vera theme.. through the use of drips. I chose this font thanks to it's sci-fi aesthetic, I kept the kerning tight but changed the irregularities such as the shortening of the 'E' and 'S' so it would be more legible, especially as it will be printed in neon and read on its side as it runs down the sleeve. I furthermore used the drip as details in the 'A' and as the entire 'I'.