Design, screen print and photoshoot a long sleeve top to add to the Lazy Gear collection. A percentage of profits raised will be given to Cystic Fibrosis Trust, a charity I have preciously raised money for (in the exhibition brief).
I will be collaborating with Isaac on photography who will photograph the tops upon completion, I will then put these images and product up on the Lazy Gear website for sale.
Reasoning for this being the choice of imagery, visuals of Aloe Vera I've chosen as Ned had an aloe vera tattoo on his arm, following his death I got the same tattoo behind my ear; the significance of the healing properties of the aloe vera seemed fitting.
In effect I thought this might be a nice tribute to Ned, he was really into his street wear which is the audience for my existing clothing brand Lazy Gear so it made sense to have a style consistent with existing products, I then just need to consider how to incorporate the Aloe Vera plant into this, potted plants are also quite a fashion trend at the moment, with hoards of students buying cactus' and succulents and other small plants to brighten up their rooms.
Aloe Vera's healing properties are used throughout many beauty and health care products, I've always used lotions for things like sun burn and love the Aloe Vera drinks...
Products
Visual inspiration
I really like the idea of having the Aloe Vera element in a potted form so design is consistent with the tattoo, and it assumes its most recognisable form (as opposed to just having Aloe Vera products in the design). Visually I think it would be really striking having the plant pots as a focal point in the design, perhaps like those featured above I could have it so the aloe vera looks like hair or some other kind of body part of a creature, the growth of the plant being integral to the aesthetic of the pot.





No comments:
Post a Comment