Brief 1: Feminist 'Bars' / Typography

I want to maintain the same aggressive tone that is consistent throughout Jump Up bars (lyrics), whilst injecting a feminist perspective.

I initially could only write these when I was drunk because I found it so embarrassing, growing out of this music sub-genre has made me feel more and more embarrassed by the use of language and tone. However I've found it to be really writing them today and finished them off quickly. I wanted to have a consistently brash, aggressive tone that wasn't particularly intelligent or well thought out, consistent of many Jump Up bars; I used London slang consistent with Jump Up MC's I'm used to seeing.



Initially I experimented with digitalised type:

I chose to have the colours stereotypically 'feminine' to combat the usual garish aesthetic, the background being pastel contrasts the usual use of neon tones.

Inspired by Ego Tripping and ACMC's album cover 'Quick On The Draw' where they adopted an updated Western aesthetic:

I then tried out colours that were more specific to Jump Up, in-keeping with the current aesthetic as I remind myself to stick to the brief which is representing Jump Up as it is rather than trying to change the aesthetic to what would be less offensive, socially and aesthetically.




Inspo from Jump Up producer Kanine's logotype:






legibility becomes an issue with a neon stroke.

(Font: Rave King)

Low Down Deep Recordings Logotype Inspo:







I re-considered how it could be presented typographically and thought it would be most fitting within the context of Jump Up night posters, I initially used an existing font:



but knew I'd have to try this out myself, or to have the my friend on Illustration write out the bars for me. He's an amazing illustrator and can replicate the graffiti style using thick pens, as he does in many of his pieces:

Luke Goodman 



I'm going to get Luke to write out my bars so I can vectorise them before printing them onto fabric, which I can then attatch to the bag /'drugs pouch' I bought, typically worn by drug dealers at Jump Up events:



As ridiculous as I look, this includes key characteristics of a Jump Up lover
gunfingers
bassface
shotters bag (shotter being a drug dealer)