Looking back on what I thought could be my final poster design I felt there was too much going on, in terms of colours as well as typography. I feel it's not fitting in terms of context, it looks too 'cheerful' and playful, holding connotations of informality to a point which I don't feel people could trust this service, mental health is obviously a serious, sensitive topic and making it too aesthetically playful send out the wrong message.
I redesigned it with a more simplistic layout, one that is less chaotic, more legible and less vague without the connotations of joy.
Feedback:
I was initially worried that the message was too vague and worried I may need to add more text to offer explanation but my peers could immediately understand the message. I also questioned wether it was obvious the symbol in the corner is supposed to be an equal sign (=) and luckily this was clear.
The second and third designs (utilising Keep On Truckin font) the warped font is too difficult to read and as it slopes is suggestive of something bad, like a slippery slope which is a negative for this context. The use of black is furthermore too dark carrying connotations of a darkness inhibited by mental health issues.
The turquoise designs use the best colour, more relevant as it's an updated use of colour leading on from existing aesthetic using shades of blue.
People's favourites seemed to be these two:
Further feedback suggested I removed the head from the center and try using it as a smaller logo in the corner, keeping it minimal and adding emphasis to the central text which. I made sure it was all aligned perfectly, something I'm usually not particularly vigilant with as I preferably use a collaged chaotic style with disregard for alignment.
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