Furthermore they suggested making the logo bigger on the poster to make a point of the fact that this is the key symbol, linked to the way-finding system.
After this feedback I reviewed and altered my poster which received positive feedback that it's more coherent:
I did another crit with other people and they found that the tentacle was somewhat lost in the design and thought I should focus more on this symbol, perhaps having just the mouth with the tentacle emerging "makes it less about the (image of) the person". This made me think about my Moving Images brief where I had a tentacle emerging from a mouth in my animation.
Taking this concept, I utilised one of the frames of my animation to create my new logo, I like the continuation of personal themes as I develop my own style alongside all these projects, my visual language is developing. I wanted to maintain the hand drawn aesthetic as I felt it was more approachable and softens the aggressive nature of the protruding tentacle.
Alongside this it was suggested I mirror this in the way-finding system, so I use either just the tentacle, or the mouth with this as a symbol rather than the original head logo.
The I played around with the composition until I was happy and feedback agreed this was a lot more appropriate, the tentacle was the main feature which will link to the way-finding system.
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