Brief 2: Way-finding System Development

 


I had to ensure there was no grey when I filled in colours as the stickers initially looked gappy, of low quality when zoomed out.

For the way-finding I want to keep it consistent with the poster series, it has to be due to it's simplicity which would be impossibly vague unless student's have seen the posters and logo on them. The tentacle and teal colour are key consistent elements which aid visual identity and will enable students to recognise something that initially is too ambiguous to be coherent as a way-finding system. This is to avoid students feeling awkward due to the stigma surrounding mental health. I thought I'd keep the design simple, I have not yet decided if I want it as a vinyl sticker on walls or a normal sticker, which would enable me to add colour.

I chose to have stickers as these are low costing, in-keeping with my brief as there has been so many cuts to welfare services in universities.

Consistent visuals (teal, tentacles) in the way-finding symbol link back to the poster series, similar to the logo in the corner of each, creating visual identity.