Brief 2: Further Research

Start Talking Campaign by ModPob

This creative duos campaign I found really inspiring as a literal, visual representation of mental health and it's effect on us. I've always been asked to depict my feelings, manifesting them visually I've always imagined tentacles wrapping around me. This gives me great inspiration to use my own metaphorical representation in such a literal sense like this.

I really liked as well how all the models were male which is an important factor, a questionnaire I sent out came back with many responses stating they didn't feel comfortable discussing such issues,

"because I'm a man".

The stigma for men seems to be a lot worse often. I want to highlight this through my campaign and possibly only use men as models. I therefore also want the tones to be typically neutral/ unisex and eliminate the threat of anything appearing as the Nightline brief I completed for my last hand in referred to as "too girly". Gender is a social construct however but I agree that I don't want it too alienate men as stereotypically 'feminine' aesthetics may.

This concept I want to develop into a colourful contemporary outcome, combating the use of dull colours and clinical visuals. Using multiple different colours for features is purposely to emphasise diversity, the branding must be inclusive.

The tentacle is my own personal touch, representative of mental health difficulties emerging.

I gathered feedback, questioning wether it was obvious the metaphorical representation of the tentacle conveyed mental health issues:

"looks like inner demons"
"It's clear it's something bad seeping out of us, which in this context would be dark thoughts etc" 



           

Further feedback liked the teal colour more as it was reminiscent of something calm; the sea or the sky, things you typically imagine to calm down which is perfect. 

I also feel like it's not miles away from the dark blue used in so much mental health literature/ design, but is an updated aesthetic.