Bumble Brief: Large Responsive Brief

For the Bumble brief there is a variety of deliverables however I feel it more conductive of my time to focus on things I'm not usually comfortable with, challenge myself and adapt my skills. I will therefore focus on the digital outcomes I can do within the timescale of a short brief, I will be making a poster series.

Brief

To create a poster series which promotes Bumble, Bumble BFF and Bumble BIZZ. 

The target audience as named on the original brief is women, specifically students and younger working women.

I plan to incorporate methods of print to produce these, either digital print or risograph. I feel the digital may be more suited to this clean aesthetic I have envisaged for the posters as they have to incorporate the logo which is clean, geometric and I feel will work well with a matching aesthetic for the posters.

In the brief, you have to promote the three Bumble platforms:



Maintaining fluidity of each platforms' identity it seems only right to swatch these colours and use them individually on each poster representative of each platform, strengthening brand identity.