Feedback
- The handwritten font looks out of place and makes the whole design too chaotic
- Preferred design is the bottom right, however the font inside the semi circle doesn't sit right
- The fingernails need to be made smaller to align with other gap sizes
- The rest of the poster's layout reminds me of data, you should look into typography artist:
Jurriaan Schrofer
So in an effort to make the aesthetic more cohesive, I want to use a typeface that either Bumble currently use or make it blend in with the geometric layout. I really love Schrofer's use of warping and distortion of text however I want to avoid this too much as I feel it may take away from the power of the words.
After more feedback I decided to go back on my initial idea as I was overcomplicating things using the text, feminist icon and beehive pattern. The white furthermore doesn't fit well with the other branding I've done for them and the brief requires fluidity in throughout the campaign.
So I reverted back to my first design which I initially thought was too simplistic but after feedback found it was many of people's favourites as it conveyed the message well and the design doesn't distract from the power of the words. In this instance I feel it's best for the words to 'do the talking' and unlike some of the other designs, the visual imagery is not as important. I already have the overlapping beehive of connectivity and this with the gradient is enough.
Final Design
Using the feminist icon more as a form of punctuation in terms of typographical layout works well and the image no longer needs to swamp the text. I really like the simplicity of it and feedback from my peer agreed this was the most effective layout.
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