Bumble: Last outcome; 10 second video storyboard

For the 10 second storyboard I've had the idea inspired by flash-mobs, having a couple spontaneously break into dance. This idea is a continuation on a concept I got during feedback from my instagram gif...

"the pattern (alongside the music) looks like a dance-floor".

Taking this concept further I laid out the plans for a flash mob style dance routine incorporating the 'mini mix' I made for the instagram advert, featuring only songs that had the word woman in them that conveyed female empowerment. 

I then focused on the details, such as location. A few weeks ago I was stuck in Kings Cross Station trying to get back to Leeds, I spent three and a half hours looking up at the beautiful structure that curves around the walls and ceiling. It hit me that this structure looked somewhat like a beehive, not only is it a busy station, ideal for a flash mob style video, the actual structure is so perfect for the context:

I did some research into different flashmobs finding this to be the best visual representation of what I've envisaged for Bumble, some have singing/ more moving round but I like the mashup of songs in this example, with the limited area (which in this case would be on the Bumble dancefloor). With the different exerts of songs it also enables them to showcase multiple dance styles which is what I want to convey as Bumble is aimed at anyone and everyone despite the main target audience being female students.

This has also been filmed at a busy station and at the end of the video it shows the impact it has on the audience, briefly interviewing viewers. All the feedback is positive, it literally puts a smile on everyone's faces and really brightens up people's day, I feel this is an extremely good marketing ploy.

I then coloured sections in using my graphics tablet:

I'm not the greatest at drawing but am pleased this represents my concept visually. The three Bumble platforms are represented subtly through the colours yet not much is given away about the brand which is the nature of a flashmob, it's an exciting thing to catch which naturally makes you want to find out more about how it came about, hopefully enticing people over to the Bumble branded dancefloor. 

I want to now design the Bumble dancefloor to strengthen this pitch and aid the client to visualise this branding on the train station floor which would be the centre of the couple's flash dance.