Lazy Gear: Lookbook

I had a short amount of time to make the look-book as the photoshoot was on the weekend, but was confident in my designs after feedback as I was initially concerned the purposeful hectic aesthetic was too messy; but I got really positive feedback verbally and through social media (lots and lots of fire emojis mainly) ... My peers mentioned it really fit with the brand, the layout was right in this context and somebody said I should definitely sell them, which led me to the idea of photocopying them cheaply and giving them out upon purchase as well as giving the option to buy a full colour copy.

I bound four using saddle stitch, I didn't want to distract from the imagery or over complicate the stitch as it doesn't fit with the context of open-mindedness, I didn't want to offer constraints so by keeping it simple the look-book is more accessible.

 



For some reason the printer threw off the alignment of just one of the look-book print outs but I really like the effect it gave as it's an addition the collage, my peers initially thought this was intentional so I feel it actually worked in my favour however it was a one-off, possibly this is even more charming and in-keeping with the open-minded theme.

I used the laser cut guillotine to achieve perfectly precise edges which I'm usually awful at making sure are so, however this time I feel they're spot on.