Bumble: Billboard 96 sheet

Billboard (96 sheets)

Playing on the concept of Bumble being focused on bees, the hive, a hub of connectivity it seems only right to focus on honey. 

Visually I'd think of honey as something runny, dribbly and sticky. I also envisage a wooden honey stick.

I felt these initial design were too busy and clashing with the dribbles of honey against the geometric beehive, as they're both white the edges seem to blend and the hive gets lost in the honey. The alignment of the logotype just didn't seem right either so I didn't pursue these designs.

I then moved onto my second idea, using the image of a wooden honey stick, a recognisable representative without having to use the honey dribbles.

I tried out a few variations of this but felt this image trace was the most effective silhouette. Like the poster series this should be a simplistic recognisable symbol to emphasise the pun.

I considered having these designs in reverse so also like the poster series, the honey stick would have the filling, a subtraction from a white background with a gradient filling however it's too small on the design and increasing it wouldn't work due to the format, the 96 sheet layout is quite an awkward space to fill I've found.

I initially incorporated a design technique I'd used on the bus adverts to embody connectivity as well as emphasise the digital aspect, but this overlaying of the beehive pattern looked too busy and decreased legibility of the tagline text.