I was nervous initially setting up the room as I'd had this brand for years and finally I was doing something with it, waiting for my 12 models and extras to turn up and then seeing the final outcome was exciting, it was exactly how I'd envisaged it and better, the more natural approach I feel was exactly what was needed, I originally considered an outdoor shoot but obviously I put Kat in charge of the shoot and was very happy I did. It enabled me to relax for a minute, enjoy the fact something I'd curated was going well and most importantly,
act natural!
I got people to wear some older clothes I'd made in keeping with the brief in terms of strengthening the brand identity through familiarity for returning customers. I love the close up detailed shots especially the trousers as well as entertaining ones.. the inflatable frog I taped to the fridge never needed to be taped down, making an excellent edition to the models. It's up to Kat now to edit these so I can make the look book.
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