Bumble: Poster Series

Instead of making a thirty second long video (as I'm making a lot of videos at the moment) I thought I'd adapt the brief and make a poster series of three advertisements for Bumble, Bumble BIZZ and Bumble BFF.

I considered iconography, what symbols could I use that will be able to visually represent the context, without using too much text? Bumble BIZZ I found quite easy, stiletto shoes representative of a business woman, Bumble itself would work well with something embodying female empowerment as per the brief so it seemed natural to use the feminist symbol. Bumble BFF was a bit more difficult as friendship doesn't have a very obvious visual imagery. After research I chose to use the concept of a 'pinky promise' finger outstretched as if waiting for a response from someone. A promise is a sacred thing which friends often make, it was important to make this more 'feminine', so I added the false nails.

I image traced the text to ensure I was in keeping with the current Bumble aesthetic, whilst updating their visual language. The repetition of the text three times is to emphasise the fact there is THREE separate platforms with different uses. The use of colour further emphasises the difference and strengthens each ones identity, as the brief requires even existing users should be made aware of the other platforms, so the differentiation with colour should aid this. 

I made sure to get rid of the fillers in the text I image traced, I also made sure all the footer logotype and tag line was level with each other poster so there is a strong fluidity in design.

Taking colour swatches of each of the colours from the website allowed me to use the exact colours used for each existing Bumble app platform, to continue using these exact colours I added these swatches to my library, which I will then be able to use on all Adobe platforms to manipulate colour.