I ensured I used the running theme of connectivity as this is a social media app being promoted on another social media app. The interchanging angle of the gradient and flashes of white highlight within the beehive pattern are representative of the ever-changing nature of relationships wether that be on any Bumble platform, it can be symbolic of fast paced business ideas, the transition of falling in love or building a friendship.
This is the finalised Gif:
I love the simplicity and feel it is representative of what Bumble set out in the brief, promoting the three platforms. I got positive feedback from this and feel confident I don't need to change it or over complicate things. The audio I added I feel ticks the brief box which focuses on empowerment of women as I felt the gif by itself didn't convey this and seeing as it's an instagram promotional story most of these have audio, it's more interactive having classic songs about women playing to stimulate the audience.
Feedback
- Attention grabbing
- Colours go well against dark grey
- Changing gradient is reminiscent of the shimmer of an actual beehive/ glaze of honey
- I take from this it's focused on connectivity
- With the music it looks like a dance floor
- Highlights through the audio women empowerment
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